Its our passion to guide your passion
![]()
Jennifer Rust
"Helping retail store owners find more profit in their business is my passion".
Jennifer is a savvy, passionate business woman. And not just on paper! She has lived and breathed what you are experiencing on a personal level in her own retail business. She has shared in many financial challenges thru the eyes of hundreds of diverse small businesses in her accounting practice and showed them the path to resolution of those challenges. And now she has chosen to share that knowledge with the entrepreneurs who are willing to commit to tightening their belts, following a plan, and opening their eyes and hearts to the possibility of what financial freedom could look like in their businesses.
Jennifer’s years of experience as a CPA coupled with owning her own practice and retail store make her uniquely qualified to truly understand the financial challenges facing business owners today. She has highly trained analytical skills and instincts and uses them to guide you to financial success in your business.
connect with Us
![]()
Jeff Lyden
Jeff Lyden brings a wealth of experience to our team,having spent twelve years as the owner, along with his wife Linda, of an independent toy store, preceded by several other successful business endeavors. Jeff has owned three businesses in retail and industrial supply, always championing and supporting smaller independent businesses. With a background in Retail Store Ownership and Management, Direct Sales and Independent Representation, , Jeff cherishes the opportunity to collaborate with other retailers, helping them to build businesses that are both profitable and sustainable. He understands the value of time and profit, two things that are rarely found together, and is committed to helping business owners achieve both. Jeff's expertise in numbers and his hands-on experience in every aspect of retail make him an invaluable asset to our team.
connect with jeff
