You set out on the journey of owning your own retail store fueled by your passion and the desire for fulfillment
Embark on your retail journey with confidence. At
Creative Profit Planning, we'll guide you through the complexities of the
retail science, empowering you to build a profitable business and sleep better
at night.
Unleash the Power of Our Dynamic Coaching & Courses:
One-on-One Consulting
Equip yourself with the strategies necessary to elevate your retail business profits through in-depth one-on-one consulting. This service delves into the essentials for sustained success and personal fulfillment.
Enhance your sales to ensure consistent compensation for yourself and your team! Join our group coaching program, where you'll receive proven strategies and insights from both our team and your fellow retailers.
In our monthly coaching program, I will use my 6-part signature framework to guide participants to financial success. Join our monthly group coaching calls, and add thousands of dollars to your bottom line.
With Creative Profit Planning, You Will Experience:
Growth & Flexibility
Enhanced earnings, greater profitability, and more stability.
Personal Fulfillment
Added enjoyment and excitement in your role as a retail owner.
Work/Life Balance
A thriving business should improve your life, not consume it.
Client Stories
“Working with Creative Profit Planning is one of the best
decisions I’ve made, and I should have done it years earlier. Before, I was
spending a lot of time creating an open to buy and second guessing it. I tended
to under-buy and undercut my sales potential. Working with Cassie &
Jennifer gave me the confidence to buy to my full potential and watch my sales
respond immediately. It has also taken hours of work off my plate and is
setting me up to hand off some of my buying with confidence, because I know the
spending framework is solid.”
Client
Hilary Key, Toy Chest
Working with Jennifer has so many benefits. First, I love focusing on sales goals and my
current inventory by category twice a month.
This allows me to quickly pivot when sales start to increase/decrease
and you don’t have product to meet those goals.
Second, my cash flow has really improved because my money isn’t tied up
in my inventory. Having an Open to Buy
plan each month has really made my life easier by allowing me to focus on
ordering what is truly needed, keeping my inventory fresh and increasing my
turns.
Client
Kate Noreen, MudPuddles Toys & Books
Recently,
I bought the building that's housed my shop since we opened in
2014. Before working with Jennifer, I could not have imagined having
both the capital and the confidence in the future of my business to take this
leap. Thanks to my work with Jennifer, I was able to buy one of the
flagship buildings in my community's historic downtown, securing a solid future
for my store and a great investment for my family -- and the sizeable
downpayment came entirely from my shop's bank account. This big step would
not have been possible for me a couple of years ago, when my business was
profitable, but uncertain, and when I felt nothing but nerves (or possibly
abject terror) looking ahead at the economic complexities we were all
anticipating at the time. Now I know that my business can adapt quickly to
changing conditions, even to a global pandemic, and remain profitable through
it all. I trust I'll have the information I need to keep my store strong. And I
am confident that my business can continue to provide what my family needs.
Client
Jessica Peterson White, Content Bookstore and Kids Content
Jennifer
helps to set a plan that allows me to focus where I should be buying based on actual data as opposed to what I
feel like buying. I’m more selective now in what I bring in and try to buy
smaller quantities which gives me flexibility to order and reorder exactly what
I need. We recently took some of the larger classes and divided them into
smaller classes that worked more with my brain and the types of merchandise in
my store. For example, I have a brain teasers category that I took out of
children and adult games because they sell at a different rate, and I needed to
be able to see how to maximize the profits in both more specifically. I’m still
learning and always learning to look at my data differently with Jennifer’s
help. I’ve learned to do more with less which puts more money in my pocket at
the end of the day
Client
Gwen Ottenberg, Imagine That Toys
We
brought Jennifer Rust onto our team in 2020. We had spent several years
fighting the good fight sometimes ahead and sometimes behind, but without any
real plan that provided consistency and adequate cash flow. We had spent years
building a store our customers loved without seeing the success we'd
hoped for. In the fog and confusion of 2020, we invited Jennifer to
have a look and make some recommendations. She helped us restructure our
product categories and plan each to track and maximize turns. That year we
began to turn a corner, ending the year with a nice reduction of inventory
comparing previous years. In the time since then with Jennifer's help and
Management One data we saw increased sales, tighter inventory and better cash
flow and worked to plan for our retirement. Jennifer
Rust has been a trusted advisor for us and we recommend her without reservation.
Client
Jeff & Linda Lyden, Castle Toys
Working
with Jennifer and Creative Profit Planning has been a key part of my business
success. Not only has she helped me to increase sales, but she helps me
dive into every part of my business.
We’ve focused on making turns higher and expenses lower freeing up cash for
other things. It is great having an extra set of eyes on my business
which in turn reduces my stress and time. I highly recommend working with
Jennifer and Creative Profit Planning.
Client
Connie Hoeft, CR Toys
I've
been working with Jennifer and Cassie for almost 2 years and I have no idea how
I ran my store before meeting them. Inventory management has become so
much easier because I can look at data showing how much I currently have in
each category, how much I need, or if I have too much and need to figure out
how to sell through it before ordering more. I have been able to reduce the
amount of money I invest in inventory, turn products faster and increase
my profit margin. Best of all, I can call or email Jennifer and Cassie with
questions at any time and they are always willing to help. I can honestly
say that working with them has been the best business investment I have
made.
